In our today’s world where customers are more informed, adding a blog to your business site can really help in no small measure the success of your website. A blog gives your target audience information about your product and also help bring new visitors to your site.
Nevertheless, you mustn’t fall into the mistake that many make. They wrongly regard their blog as their main business but that is not the truth. Your blog is simply a tool whose purpose is to help you update your site with informative content to keep readers coming back for more.
Why You Should Include Information Content on Your Website
Understanding why you should provide content in your business website will help you understand the importance of adding a blog to your site. It doesn’t matter what niche you are serving, the following are a few reasons why you should include content on your site:
1. Increase your credibility
Having relevant content on your site can help to increase the credibility of your business. This is something you don’t want to miss out on. A blog will help you provide important information to your current customers and potential clients. And if this information is interesting and relevant to their needs, this improves your chance of adding those people as future customers. This is because once they realize that you are providing an informative service to them, they will gain trust in you and your product and be more ready to give you their business in the future.
2. More high search engine rankings
With the recent changes in the search engines, including good and relevant content is a must for your business sites. When Google launched the Penguin update a few months ago, e-commerce sites were badly affected because most were low on content but heavy on link backs. You don’t want this to happen to your site. Your business site is your money site and must be treated with wisdom and care. Adding a blog is a sure way of constantly updating your site with good and relevant content which is the only way to increase your site’s chances of being ranked high in the search engines. Using SEO optimized content in your blog will ensure that your site remain in the top picks. Search engines will locate and rank your site based on the content provided. If they determine that the content is good, unique, and relevant to people, your ratings will improve. Higher rankings mean potential customers can more easily search and find your company, and that, in turn, means higher profit for you!
Deciding On a Blogging Software
When you are prepared to add a blog to your business site, one of the decisions you will need to make is the choice of blogging software to use. You may actually be very good in writing good and relevant articles for your blog, but the blogging platform you choose to do so will determine to a great extent your success.
Blogging software is what will help you to manage the articles that you write. Most will provide features such as word processing, database storage, archiving, search options, and RSS newsfeed. Each of these, along with others offered, can help make using a blog more effective and time efficient for you.
Though there are various options out there to choose from, the better choice, at least from the wide spread use, is the Wodpress. With over 60 million users, the WordPress blogging platform is definitely the best content management software (CMS) in the market right now.
Now, if you must use WordPress, you should choose self-hosted wordpress (WordPress.org) instead of the free version (WordPress.com). The self hosted version can easily be integrated into your existing business website without any problems. Besides, it keeps all your articles and content live on your own website. And you know this is good for your site as you are able to attract more new visitors with the content you showcase. Also, your site’s rankings will increase giving your business a more professional and credible stand.
Using a free version however, will rob you of these benefits because your posted content is not directly available on your site as it is hosted outside your site.
It is definite that a blog will help you increase your business success. It doesn’t matter which niche you are in, up your chances of success by adding a blog to your website now if you have not done so. Take your time to consider your business blogging needs and then take some time to research your options before making a final selection. Do it well and you will soon reap the rewards.
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