Outsourcing content creation is now a commonly accepted thing. It is a fact many businesses take this route because:
(1) They lack in-house expertise for content production,
(3) They simply want to save time and focus on other things.
Whatever may be the reasons for picking a professional content writer, one thing you shouldn’t toy with is ensuring that you pick the right one. There are many out there who claim to be professional content writers, but the truth is, very few can boast of being SEO content writers. The reason is, SEO content writing is a specialized form of content writing. It goes beyond writing just any type of article.
Besides, SEO content writing takes a lot of time, effort, and specialized knowledge. This is one reason, in the first place, why you want to go for a professional rather than write your own SEO content. You know, a professional SEO content writer will be able to help you package your content not only to raise your search engine positions, but also help you drive more engagement with your site visitors.
But as I have mentioned earlier, not all who claim to be professional SEO content writers, can truly show proof of this. There are good SEO writers and there are lemons! Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, cost-effective and efficient SEO content writer.
The following are some areas you should focus on when choosing an SEO content writer.
The approach the SEO content writer employs when writing your content is very crucial. Indeed, there is a basic approach to writing highly optimized web content. But with the recent algorithm changes from Google, creating SEO content has now taken a more customer-centric approach.
The traditional approach of merely focusing on target keyword phrases while writing content must be jettisoned. This traditional approach will not only affect your site rankings but at worst it could lead to your site being severely penalized, if not removed entirely from a search engine’s index. You definitely must have heard of Google’s Panda and Penguin updates and all the talk about overly-optimized sites!
Be careful so that you will not be paying for something that will turn out to be a problem for your business.
2. What Results Can They Show?
You definitely want to know if the SEO content writer can truly give the results you want. Remember this: you are not paying for a 500 word article, you are paying for results. So, just saying I can write a 500-word SEO optimized article for the cost of $5 dollars is not enough. Of course, that article may fill up space on your website or blog, but then what? Is that all you want?
One of the most important factors you want to check out here is the SEO writer’s track record. Of course, you don’t have to take the writer’s word for it. They will undoubtedly be slanting their results in order to sell their services to you. So, you will need to go beyond their simple statements of success, ask them a few pertinent questions, and verify their answers.
One of such question is to ask which search engines they have achieved the best results on. There are hundreds of search engines out there but the ones that are important are the most popular engines. You should aim to see good results on the top search engines like Google, MSN, Yahoo, and Ask.com.
3. What Keyword Phrases Are They Claiming Great Results On
The fact is, getting high rankings with unpopular words is easy. What you should be looking for is good results using popular keywords. Use any of the keyword tools out there to check the popularity of the keywords and phrases based on actual search engine use. If the results show that the SEO writer has done a good job with his content, then such a writer is worth hiring.
4. Look for Good Results over an Entire Site
Next, look for good results over an entire site that the SEO writer is claiming results on. You should be able to see a wide range of positions over a number of different search engines using different keywords or phrases for the entire site. If possible request a report for any client the company claims to have done well for. This report should show good positions on a number of the most popular search engines for a variety of different, popular keywords and phrases.
5. How User-Friendly Is the SEO Content?
Another crucial factor you should look for when checking out an SEO content writer’s work is the content itself. How engaging is the content? Is it free from grammar and spelling errors? Is it written first for the human users or is it choked full with keywords and appears mostly illegible to the human readers?
A professional SEO content writer (like the SEO Web Content Scribe!) knows how to package every piece of content not only to appeal to the search engines but also the human readers. In fact, because ultimately it is the human readers that matters, your SEO content must first and foremost be written for your site’s human visitors. If anyone claims to be an SEO writer and cannot create user friendly SEO content then that writer is not worth it.
6. The Financial Implication
Of course, you will want to consider your finances when choosing an SEO writer. That is obvious! But as a specialized genre of content writing, you must understand SEO content writers sometimes cost a little higher than other regular freelance writers. So, don’t be tempted to go for cheap, in-experienced and amateurish writers in the name of hiring an SEO content writer.
If, at the moment you cannot afford a good SEO writer who can do a thorough and reliable job, it will be good to wait until that time when you can. You must bear in mind that SEO content is crucial for your content marketing success. It is not just a casual accessory.
Nevertheless, producing SEO content for your business and marketing needs don’t have to cost an arm and a leg. With a conscious looking around, you may be able to find a cost-effective SEO writer who will be able to produce high-quality, plagiarism-free, and highly engaging content for you. Going for such SEO writers could greatly save you cost while getting the work done.
Check out the SEO Web Content Scribe’s services and cost here!
Many businesses may not really know the differences between professional SEO content writers and regular content writers. But if you truly want to get the best results from your content marketing in our today’s highly competitive environment, creating content that are specially written both for the human visitors and the search engines demands that you go for an SEO content writer rather than just any writer out there. Use the tips and guidelines outlined in this article to choose who should write your marketing content and your business will be the better for it!