Email Marketing for Local Businesses
Are you struggling to find ways to keep your existing customers coming back to do business with you? Email Marketing could be the missing piece of the puzzle.
Email remains one of the most effective ways for marketers to get their messages in front of highly targeted customers who are ready to buy.
What is Email Marketing?
Email Marketing is the process of sending emails to a list of subscribers for commercial purposes. This does not mean that it is OK to purchase a list of random email addresses and spam them multiple times per day with hard-selling email tactics.
In order to get results, Email Marketing must be done professionally and ethically.
Consumers can opt-in to your email list by taking you up on a free offer, such as a free report, coupon, or discount. This permission-based opt-in allows you to contact these new subscribers going forward with promotional offers, helpful information, and more.
Why Email Marketing?
Think email is dead? The truth is that people actually check their email more now than ever before. Long gone are the days when people had to wait until they got home in front of their computers to check their email.
Thanks to smartphones and tablets, people today have immediate access to their email no matter where they are. So it helps you take advantage of impulse buying opportunities when it matters most.
In fact, did you know that according to the experts, Email Marketing typically returns $44 for every $1 spent?
… making it arguably one of the most affordable, cost-effective ways to boost sales without breaking your marketing budget.
There’s nothing to print and no postage to pay, so this alone is a major cost-saving compared to traditional forms of advertising.
Not only that, but:
- 66% of consumers have made a purchase online as a result of an e-mail marketing message
- 67% of marketers say that email is key for attracting prospect, engaging with them, and increasing their marketing ROI.
With a well-executed Email Marketing campaign, you can expect:
- Low cost-to-conversion margins (higher ROI)
- Personal, high-quality engagement through high-value content
- Effective loyalty bonds that turn into long-term relationships with your subscribers
- Additional exposure as your subscribers forward your emails on to others who may be interested
Email Marketing is a great way to build a list of targeted leads and existing customers and communicate with them quickly and easily on a consistent basis.
What We Do
Our Email Marketing team is well-equipped to help small businesses develop, launch and manage highly successful campaigns that are proven to convert.
This is not a one-time thing; our focus is on helping you build a solid list of subscribers who remain loyal for many years to come.
We provide the kind of high-quality and hard-target email campaigns that simply get results.
- Email Copywriting
- Email Blasts
- Subscriber List Management and List-Building
- Autoresponder Management Services
- A/B Testing
- Targeted Email Campaigns
- … and much more!
Ready to Get Started?
Email Marketing is clearly valuable for any business that wants to remain up-close and personal with their customers and prospects. The overhead costs are low, it takes very little time, and it can be extremely profitable.
If email is not already an ingredient in your marketing mix, it’s time to add it.
Contact us today for your FREE, no-obligation consultation!