How would you love to increase your brand awareness with little or no effort at all? How about quickly branding yourself as an authority in your target market?
You can actually achieve all these by simply employing effective article marketing tactics that have stood the test of time since the internet was invented.
I’m sure you know that the internet is about information and marketing online is information-based. This is one reason why online promotion tactics like article marketing have remained very effective in pushing your online brand awareness and driving targeted prospects and customers.
Unfortunately, not many marketers are doing it correctly. The recent algorithm changes introduced by Google were all aimed at marketers and webmasters who, over the years, had misapplied this powerful online promotion tool.
For example, when Google launched the Farmer/Panda Update sometime in February of 2011, some of the most affected sites were article submission directories. This was because most of the articles syndicated on these sites were not only substandard but some were out right worthless. The devastating effect of the update on article submission sites was such that many thought it was the end of article marketing.
But rather than throw in the trowel, many of the article directories have introduced new rules which is a good thing. And so, in a way, the various Google Panda and Penguin updates have actually become a plus for article marketing as webmasters and content marketers are now compelled to be more ethical with their article writing and marketing tactics. Using article as part of your web content marketing strategy is now more than ever an effective way of increasing website traffic, increasing brand awareness and improving search rankings.
However, to succeed with your article marketing, there are a few things you mustn’t neglect if your articles must work for you. The following will greatly help you get the best returns from your article marketing efforts:
1. Get the WHY Correct
What do I mean by this? As a marketer you have your own reasons for writing and submitting some of your best articles to article directories instead of publishing them on your own site or blog. Some of these reasons may include: (1) to brand yourself as an expert in your field (2) to help you generate leads; and (3) to promote your business.
Of course, these reasons from your end are very good. Your article is definitely a powerful tool as it strengthens your authority in your niche which in turn leads to increased business. But unfortunately, many article writers allow these reasons to becloud the REAL reason for writing their articles. You must understand that for your article to truly succeed, there are two sides to it. And the other side of the coin is that your article is written to INFORM your audience!
Your article reader wants to know what is in it for him. His is not reading your article because he found you attractive. Neither does he want to read it because he wants to do you some good. All he is concerned with is what he will gain from the article.
If you must achieve the three reasons you have in mind for your article therefore you must be able to satisfy this one reason for the reader. And this must be handled with expertise. In writing your articles ensure you include good content that provides the right information desired by your reader.
Indeed many today want to use software to mass produce articles for the article directories but doing this will only harm your efforts. If your article cannot get the reader to read your article and then click on your resource box, you would have failed with your efforts.
So when writing articles for the article submission directories, focus more of your attention on providing good content that will excite the readers.
2. Maximize the Gains of Your Article Marketing Effort
As we have said above, article marketing is a powerful promotional tool. In fact, many write articles only because of this. But the marketing gains go beyond this. An expertly written article with the right keywords in the right place will help you get more visitors from the search engines since your sites search engine rankings will improve as a result of the back links generated from the article. of course not all article directories allow it but with those that allow it, you can gain more rankings by linking specific keywords/phrases back to your website or blog.
Besides, one of the greatest reasons why you should write top notch articles for the directories is the fact that many ezine and website publishers would readily pick up your article and publish same in their ezines or on sites. This could result in a deluge of traffic to your site. Getting published in ezines and other websites can really help you leverage other brands because of the quality of your work.
The marketing lesson here therefore is, always pack your article full with the right content that will entice other online publishers to want to use it in their sites and ezines.
3. Be Mindful Of the Rules
It is unfortunate that many who use automated software in creating their articles do so only for the search engine optimization gains. But this will only sabotage your article marketing efforts. Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they accept.
And even if your article was published, not many people will read that article and click your links to visit your site.
The wise way to go is write articles that article directories will accept in their sites if you want succeed with your article marketing. This means you have to obey the standard guidelines like spell checks. Also do your diligence by researching on a good topic. If need be hire a writer to produce a good marketing content for you.
You can exponentially increase the number of sites your article will be published if you write articles that the directories will gladly share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
Pushing your brand awareness and generating targeted traffic using article marketing is something you must consider if you want to take advantage of content marketing. However, to make this work for you, you simply need to look beyond your selfish reasons and write articles that will be useful to the readers and accepted by the article directories. Get it right and you’ll reap the great gains of article marketing.
IMPORTANT: Your article is in good hands if you hire us to write them for you. Click here for details about our article writing service.]
Have any question about article marketing or just want to discuss the ideas mentioned in this article? Feel free to post your comments below.